Help dealers sell more used cars with Snapchat ads that reach first-time buyers.
Ready to start selling Snapchat inventory ads to dealers?
Customize our "Snapchat Automotive Inventory Ads" template to leverage more sales.
QUICK LINKS ⬇️
Snapchat is a high-engagement, mobile-first platform, and its advertising potential remains largely untapped in the automotive industry, giving your agency a strategic advantage.
Inventory ads on Snapchat offer a unique opportunity to showcase used vehicles in a full-screen, immersive format that resonates with younger buyers.
With approximately 95 million daily active users in the U.S., it’s a powerful yet underutilized channel to reach the next generation of car shoppers.
These shoppers aren’t just scrolling—they’re serious buyers: many are first-time purchasers, and when they have a positive experience, they’re 2.5x more likely to return to the same dealership for their next vehicle.
⭐ Looking for a more in-depth Snapchat sales sheet? Download our "Snapchat Inventory Ads Sales Guide" editable brochure.
Prospecting New and Upselling Clients with Snapchat Inventory Ads
Snapchat Inventory Ads allow agencies to feature real-time used vehicle listings in a mobile-first, visually immersive format, making them ideal for attracting new and YOUNGER dealership clients and re-engaging current ones looking to expand their reach.
Unlike other platforms, Snapchat’s audience is younger, highly engaged, and frequently overlooked by traditional automotive ad strategies. These buyers open the app 30+ times a day, and with the right campaign setup, you can put your client’s inventory in front of them at the exact moment they're considering their first or next vehicle.
Think Snapchap Ads Are Just for Kids? Bust the Myths!
Prospecting New Automotive Clients with Snapchat Ads
For prospecting, emphasize Snapchat’s ability to reach the under-30 crowd that Meta often misses. Used vehicle inventory, CPO models, and trade-in promotions perform well with this segment, especially when framed as low-payment or first-time buyer-friendly.
Snapchat’s dynamic ads and hyper-local targeting (via Snap Map) let you show in-stock inventory to nearby users without wasting ad spend.
This makes it a perfect entry point for dealers burned by high CPCs or static ad results elsewhere.
Upselling Snapchat into Your Clients’ Omnichannel Mix
To upsell Snapchat, position it as a complementary channel to Meta or TikTok, specifically tailored for moving used inventory (under $30K) and engaging first-time or credit-challenged buyers.
With BuyerBridge powering the automation, onboarding is seamless: inventory ads sync daily, lead forms are easy to deploy, and reporting stays centralized across platforms.
Show your clients how Snapchat fills a blind spot in their strategy—and unlocks more leads without added workload.
How to Access & Start Editing Now!
- Click here to access the “Snapchat Automotive Inventory Ads” template on Canva.com and customize the resource.
- Click “Use template” and start editing! (Note: Canva uses a simple drag-and-drop design, so to replace an image, all you need to do is click on the image you will be replacing, then drag your new, uploaded image to that location!)
- Once you are done editing, change the name of the Canva project and click Share > Download > PDF > Download.
(Important: If you aren’t signed up for a free Canva account, you must create one using your Google account, Facebook account, or email!)
Snapchat Inventory Ads Email Template (Optional)
We’ve crafted a high-converting email template that highlights key Snapchat ad benefits, taps into compelling industry stats, and includes a clear call-to-action.
Feel free to customize it to fit your agency’s voice and target audience.
Optional Subject Lines
- 🚗 First-Time Buyers Are on Snapchat. Are Your Vehicles?
- Snapchat Helped Drive $59B in Auto Sales. Let’s Talk.
- Your Used Inventory Deserves Better Ads—Start with Snapchat
- Reach Buyers Meta Misses With This Smart Ad Strategy
Email Body
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Hi [Client’s Name], Did you know, in 2024, Snapchat users purchased 1.6 million cars and drove $59 billion in auto sales in just seven months? There’s a massive, engaged audience of younger car buyers that your dealership isn't reaching on Facebook, and Snapchat is where they’re scrolling. We can connect your vehicle feed and showcase your stock with full-screen, mobile-first placements designed for in-app leads, branding, and engagement. Snapchat isn’t just for kids—it drives real results with swipe-up VDP traffic and instant lead forms. Here’s what your dealership gets with Snapchat Inventory Ads: Ready to see how Snapchat can move more of your used inventory? Let’s set up a quick call to walk through the opportunity. [Book a Call Now] Best, |