Monthly Update - May 2023

🎉  New Product Features

  • Custom Geo-Targeting

    Your location will be pre-populated for each channel within the Ad Launcher tool, with the ability to:

    • Edit the radius around that location

    • Customize the targeting location by dropping a pin or entering an address

    • Have an estimated DMA chosen

    • Choose target locations per platform

Want to learn more? Check out How To Use The BuyerBridge Ad Launcher.

  • New Playbook Filters

    Don’t get lost in your Playbooks again! You can now filter Playbooks by Brand and Focus on the BuyerBridge dashboard for quicker deployment.

  • Layered Designer (BETA)

    Create custom designs directly in BuyerBridge! With the  Layered Designer, you will have the ability to design your own creative and add/customize text, shapes & vehicle “jellybeans” easily.

  • 6 New + Updated Playbooks

    Here are the Playbooks that were created in May:
    • Acura Service (Preview)
    • 5 New Model Line Playbooks, including:
      • 2023 Ford Expedition
      • 2023 Hyundai Santa Cruz
      • 2023 Subaru WRX
      • 2023 Volvo C40 Recharge
      • 2023 GMC Sierra HD

🚀  Coming Soon

  • Select Pinterest in the Ad Builder and Ad Launcher
    Very soon you will be able to select Pinterest when using the Ad Builder and Ad Launcher tools.

🔍 In Case You Missed It

  • May Partner Webinar

    Did you attend our Partner Meetup last month? If you missed it, don’t worry you can watch it now!

     🎥 [WATCH NOW] May Partner Recording
  • NEW TikTok Features

    Shopping ads
    TikTok now has Video Shopping Ads! This all-in-one ad format utilizes video paired with inventory to help maximize sales. These ads are designed to combine new automation and smart functionality with previous ad formats for a seamless purchase journey.

    Zip Code Targeting
    TikTok has begun a beta test with ZIP code targeting (open to BuyerBridge)!
    • Target by: 
      • One ZIP code
      • Bulk upload up to 1,499 ZIP codes!
  • Google & Microsoft Inventory Features

    BuyerBride has a few products we are currently testing and looking at adding more features around, such as:

    MSN Autos Premium
    Reach in-market auto shoppers with vehicle inventory listings on Microsoft’s organic platform.
    Premium Marketplace includes:
    • Display used and new vehicle inventory listings in the top 2 rows
    • Premium Dealer Badging on all placements
    • Dealership personalization:
      • Storefront banner, hours, contact info, etc.
    • Access to all Microsoft placements:
      • Edge, Microsoft Start (Microsoft’s News App), Bing, Windows & Outlook
    Google Vehicle Listing Ads
    Google Vehicle Listing Ads (VLAs) are performance-based, local inventory ads for automobiles and consumer trucks that allow you to display a dealer’s new/used vehicle inventory on various Google surfaces, including:
    • Dealerships' Business Profiles
    • Google Search

Help us build our Product Roadmap and please take our 5-question survey!

  • Deployment Presets

    BuyerBridge users now have the ability to select a preset (profile) or a custom deployment structure during New, Custom, and Existing Campaign launches.

Learn more about the different Deployment Flows.
  • Configure Media Styles & Adv+ Creative

    Automatically and effortlessly create variations of your ad with different media enhancements and color combinations to show each person what they are most likely to respond to. While using the Ad Builder, you can choose to allow the platform to automatically control Media Styles for your creative.

Check out the updated How To Use The BuyerBridge Ad Builder article to find out more!

  • Pinterest Onboarding is LIVE

    BuyerBridge users can now fully onboard Pinterest through their dashboard.

Need help? Check out the Pinterest Onboarding article.

🔧 Bug, Fixes, and Improvements

  • You are now able to mute/unmute the sound of a Video Ad while previewing it in the Ad Builder and/or Ad Launcher
  • We have updated the Microsoft Marketplace catalog to not send vehicles that have been in our system for more than 90 days.
    • We are looking at the date that the first entered our system and if it has been in our system for longer than 90 days, we are not sending those vehicles to Microsoft per their direction.
  • Fuel Type will now be shown in the  Microsoft Marketplace catalogs
  • We have increased the limit for the number of vehicles shown on the Vehicle Advertising report from 1,000 to 5,000
    • With this update,  you will now be able to see more vehicles on this report when large date ranges are selected
  • You can now sort alphabetically, in ascending and descending order while in the Ads Library
  • We have updated the search bar for Ads Library to be more accurate when search matching and searching for partial words to improve the user experience in case of misspellings
    • Example: If you misspell "Ford" as "Fod" in the search, it will pull in the results for Ford, or type "vido" it will pull in Ads with "Video" in the Ad name
  • The Facebook Organization Advertising report has been fixed to now show Sales and CPS when the CSV is downloaded