Monthly Updates - January 2022

🎉  New Product Features

• Omnichannel Advertising is LIVE in BuyerBridge!

  Agencies can now onboard dealers to new advertising channels in BuyerBridge,  like Snapchat, Pinterest, & TikTok! But in order to do so, a Connection User has to be set up for each new platform you're onboarding dealers to.

  To learn more about this process, read: [Omnichannel Onboarding] First Step: Omnichannel Authentication.
  

For all things Omnichannel Advertising in BuyerBridge, click here. 

• 13 Brand-New Playbooks

  Additional Playbooks ensure your agency has the ability to provide clients with fresh and new options for advertising - which is why our team is continuously creating new ones! The following Playbooks we’re recently launched and are fully ready-to-deploy: 

  • 9 Top Model Line Playbooks
  • 2022 Buyback Playbooks Spanish
  • 2 OEM-specific Playbooks
  • 2022 Tax Playbook

Click here to dive into the new and existing Playbooks inside of our Playbook Library. 

🚀  Coming Soon

• Facebook Vehicle Advertising Report Enhancements

  We're making changes to the Facebook Vehicle Advertising Report! These changes are intended to provide additional details via a new Vehicle Advertising and Vehicle Details panel.

  You can check out what's going to be included in the new Facebook Vehicle Advertising Report here - Coming Soon: Facebook Vehicle Advertising Report Enhancements.

💡Miscellaneous

• As we mentioned, Omnichannel advertising has OFFICIALLY launched in BuyerBridge! This means that agencies will need to complete certain tasks inside of the new advertising channel(s) Business/Ads Manager - so here are guides to help you navigate key areas:
  • Managing Snapchat Ad Accounts: Snapchat Business Manager + Ads Manager
  • Managing TikTok Ad Accounts: TikTok Business Manager + Ads Manager
  • Managing Pinterest Ad Accounts: Pinterest Business Hub + Ads Manager

• 🔎 In Case You Missed It: 2021 Recap 🔍

  Take a trip back through 2021, and everything that happened for BuyerBridge in our Annual Recap: BuyerBridge 2021 Annual Recap.

🔧 Bug Fixes and Improvements

• For all onboarding flows, the “Setup” button will now be “Authenticate and Setup” (if authentication is necessary for that platform or has yet been completed).
  • If it has been completed, the button will just say “Setup.”
• The following Facebook links on the Channel Settings panel were updated to ensure a successful redirect: 
  • Page Form Link
  • Page Inbox
  • Custom Conversions
• The “View on Facebook” button has been removed due to Facebook no longer supporting this action!
• The dealer Timezone will now be correctly displayed on the Dealer Settings page.
• There is an image download button now available on every Marketplace Task so that users will be able to always download the inventory images.
• On the Global Dashboard, Cost per Click will no longer be reported as Cost per Lead.
• Our MarketAnalyzer Tool is now able to pull Snapchat data for Canadian Dealers!
• The Facebook link for Campaigns on the Facebook Advertising Report is now accurate.